HOWARD SCHULTZ

                                                                                        HOWARD SCHULTZ   


                                                                                                      


Most of the entrepreneurs start their business from scratch but Howard Schultz joined a business that was already there. He is the mastermind behind Starbucks' astonishing growth. By bringing Italy's "coffeehouse culture" to the United States and packaging it for mass consumption, this maverick marketer transformed a little-known four-store chain in the leading retailer of speciality coffee in North America. He researched a lot about the business and even flew out to show how much he was interested in it.

Impressed by Schultz's energy and marketing skills, Starbucks owners Gerald Baldwin and Gordon Bowker-who possessed very little business knowledge-asked Schultz to become part of their operation. Enticed by their offer, which included part ownership, Schultz joined Starbucks as head of its marketing and retail operations. He continued to open more starbucks’ coffee shops in different regions.

“Howard Schultz credits Starbucks Corp.'s benefits policy as one of the keys to his company's dramatic growth. By extending health benefits to all employees, Schultz has created a more dedicated work force and promoted an extremely high level of customer service. He has also achieved a turnover rate that is less than half the average of other fast-food businesses, saving the company countless thousands in training costs and enhancing its ability to attract and retain good employees.”

To make his business big he believed in reaching the customers best interest in order to boost his sales. This shows that even though you don’t start your own business it does not mean you will not have the success you want.

VERA WANG

VERA WANG.

Vera wang was not the fashion designer that she is known know, a few years ago. She had a dream of becoming an Olympic figure skater but it did not work out for her. Before she started her own business venture she worked for vogue magazine she believed in learning from others in order to do her own thing.Before opening her store, Vera Wang spent many years in fashion. She worked as a senior fashion editor for Vogue for sixteen years, the opportunity proved a great learning experience for Wang, who used the job as her chance to learn the ins and outs of the industry and then she became design director of Ralph Lauren for two years. During this time she developed her own sense of style and gained sharp knowledge of the fashion industry, which then led her to start her own company, Vera Wang.

Just like any other entrepreneur She wanted to create something different to stand out and set out to create a unique brand, staying close to her beliefs and coming up with an inspired collection, which has found appeal to this day. The wedding gowns have been chosen by celebrities and one of her crowning moments has been to provide costumes for figure skaters taking part in the Olympic Games.

She did not stop there and went further; she came up with the launch of her perfume. Her business has grown and she also included making jewelry, and products for the home. She is an ambitious entrepreneur that started to work for someone to building her own empire. This shows that even though she gave up her dream of figure skating it did not stop her and instead found passion for fashion.

RICHARD BRANSON

RICHARD BRANSON.

Just like any other entrepreneur Richard Branson was ambitious. He was determined to make something for himself. He came from far business wise and also at an early age he was only sixteen when he started his first business venture of selling newspaper aimed at teenagers and student at school. But he did not stop there after three years he found his first virgins, the Virgin mail order record company - virgins because they were all virgins in business. Shortly after that they also opened a record shop on Oxford Street in London. They built a record studio in Oxford shire that proved to be the pivotal start needed for Virgin records.


Even though he had his business going he liked to achieve as much as he could and he joined the airspace not only did he enter something different from his usual work he also challenged himself by saying he would do it in three months and succeeded. Virgin Atlantic is now the second biggest international hauler from Heath-row and Gatwick. He is know one of the riches entrepreneurs..”He was awarded an honorary Doctorate of Technology from Loughborough University.” In 1987 his Virgin Atlantic Flyer hot air balloon was the first hot air balloon to cross the Atlantic. Though he has failed numerous times in his attempt to circumnavigate the world in a hot air balloon non-stop, he won’t quit trying. Recently, he also licensed the technology behind Spaceship-one - the first privately funded craft to reach space and win the Ansari X prize - to form Virgin Galactic to take passengers to sub orbital space from 2010”